International coffeeshop from Amsterdam

The chain began in the 1970s with The First, the very first coffeeshop founded by Henk de Vries, who played an important role in the acceptance of soft drugs in the Netherlands.

A Piece of Coffeeshop History

The Bulldog began in 1975 in a converted building on the Oudezijds Voorburgwal, in the heart of the Red Light District. What started as a small-scale place to meet and relax grew into a global brand with several coffeeshops, lounges, bars, and even hotels in Amsterdam and beyond. The First, the original location, is called that for a reason. It was literally the first coffeeshop as we know it today.

Atmosphere and Vibes

At The Bulldog, it’s all about the experience and a welcoming atmosphere. The shops combine a historic and relaxed setting with international visitors and a friendly local vibe. Whether you’re sitting inside the original The First with its classic interior and colourful walls, or visiting one of the other locations such as The Bulldog Energy or The Bulldog Ex-Police Station, you’ll find the same distinctive mix of history and modern coffeeshop culture wherever you go.

Why Visit The Bulldog

The Bulldog is more than just a coffeeshop; it is a cultural landmark in Amsterdam. Especially for those curious about the roots of coffeeshop culture, a visit to The First, the historic location where it all began, is a must. At the same time, the brand remains a popular destination for visitors who want to enjoy the atmosphere, history, and hospitality that The Bulldog has been known for for decades.