Concept stores in De 9 Straatjes

The Nine Streets are the place in Amsterdam for original concept stores. In these shops it is not about one product, but about a complete experience. You find a surprising mix of fashion, interiors, books, art, jewellery, care products and gifts, often curated by local designers and creative entrepreneurs. Many concept stores are housed in atmospheric 17th-century buildings, so that modern design and historic charm go together perfectly. Whether you are looking for a special souvenir or simply want to gather inspiration, a round of the concept stores has by now become just as much a part of Amsterdam for many visitors as a walk along the canals.
Where does the name come from?
The term concept store comes from the fashion world and refers to a shop that is arranged around one clear idea or lifestyle. Instead of a standard assortment, everything revolves around a carefully chosen combination of products, atmosphere and experience. The Nine Streets proved to be the ideal location for this shopping concept thanks to the many independent entrepreneurs and the creative image of the neighbourhood.
Fun fact
Did you know that many concept stores in the Nine Streets collaborate with Amsterdam makers and small Dutch brands? As a result, there are regularly products on the shelves that are designed exclusively for that shop. That makes a visit extra fun: there is a good chance you’ll go home with something you can’t buy anywhere else.